You’ve mastered your craft, added new stores, exceeded sales forecasts. Now you can put all that knowledge and expertise into one impressive lead generation vehicle, an eBook showcasing your business acumen.
Behold the 3 E’s:
Expertise. You know better than anyone the kinds of questions your customers have. If you’re an electrician you probably get asked “what’s the deal with LED lighting?” There you have your topic!
Entertain. Take yourself with a grain of salt and you’ll earn an ocean of respect. People who download your ebook are responding to a promise to solve a problem. The tone should be helpful, upbeat and anything but boring.
Engage. Give readers a reason to think, “Gee, this is a really smart approach, I never thought of this,” and you bring them one step closer to becoming a customer.
5 eBook Essentials:
- A Tip-Top Topic
- A Value-Packed Tack
- Format and Flow
- Prose Like The Pros
- Don’t Make It Look Like Advertising
So, ready to get the word out and put these lead generation techniques to the test? Your eBook is free for the asking.
Just fill out the form and download now!